Welcome to the official eToys on Rakuten.com Shopping store!
Here, you’ll find the same quality brands and retail experience as at etoys.com, but with even more great prices and super deals!
Well-known for offering a differentiated assortment of toys, eToys is a highly respected brand with a rich heritage of innovation and growth. The site was founded in 1997 as the first online toy retailer, and by 1998, eToys became the third largest e-commerce site in the country. Over the years, eToys built a loyal customer following and received accolades for its superior customer service.
Toys"R"Us, Inc. acquired the highly regarded e-commerce site, eToys.com, from The Parent Company in February 2009. The transaction with The Parent Company also included the acquisition of the e-commerce site, babyuniverse, and the parenting resource website, ePregnancy.
Well-known for offering a differentiated assortment of toys, eToys.com is a highly respected brand with a rich heritage of innovation and growth. The site was founded in 1997 as the first online toy retailer, and by 1998, eToys became the third largest e-commerce site in the country. Over the years, eToys.com built a loyal customer following and received accolades for its superior customer service.
Babyuniverse, the sister site of eToys, was founded in 1998 as a one-stop online destination for a broad selection of brand name products for babies and toddlers. Offering a unique assortment of furniture, bedding, apparel, gear, gifts and more, babyuniverse quickly became a favorite among moms, and like eToys, has been recognized for its outstanding customer service.
Since its inception in 2002, ePregnancy has been a leading online destination dedicated to providing expert information for the nation's expectant parents and has grown to be one of the most popular pregnancy websites. The site offers content about everything from pregnancy to parenting and features weekly pregnancy updates, product reviews, and a robust online community where expectant parents can share their stories and swap information.
The acquisition by Toys"R"Us, Inc. of these three well-established online destinations for parents and families broadens the company's web-based portfolio and further advances its position as THE toy and baby products authority.
We are legally required to collect sales tax on items shipped to states and localities in which eToys currently does business in a physical location (Nexus).
Number of ratings: 1263
We ship to 43 states in the United States of America, including P.O. Boxes. We do not ship to APO/FPO addresses, U.S. Territories, Canada or any other countries. eToys is unable to fulfill/ship orders for AL, AZ, CO, LA, MO, OK addresses through Rakuten.com Shopping.
Depending on the item in your order and your shipping destination, you may have the option of selecting a faster shipping method (Second Day or Next Day). If you choose an upgraded shipping method, your order must be received and clear credit authorization by 12:00 p.m. (noon) EST, or your order may not be processed until the following business day.
Some heavy or oddly shaped items must be shipped alone using a freight trucking company. It's important to note that the freight trucking company is not responsible for unloading the item from the truck, or carrying the item inside. Since the item is likely to be heavy and large, we recommend that you have someone with you to help you unload the item. If you are sending this item as a gift, please include the recipient's phone number so the recipient can be contacted in the event the delivery needs to be scheduled.
Shipping costs are calculated based on the item in your order and the shipping method you select. Your total shipping charges will automatically compute during checkout prior to the completion of your order.
Orders are shipped on business days only. Business days are Monday-Friday, excluding federal holidays within the United States.
We want you to be fully satisfied with every item that you purchase from us.
If you are not satisfied with an item that you have purchased, you may return the item within 30 days from the order date for a full refund of the purchase price, minus the shipping and handling. You should ship the item to the address below.
The item must be returned, unused or used, in good condition, in original boxes (whenever possible), and with all paperwork and accessories to ensure full credit.
The packing slip in your package will contain detailed instructions for returning an item.
Unless your packing slip directs you to ship the item to a different address (and if so, follow such directions), ship the return package to:
The Returns Center
2829 Rohr Road
Groveport, OH 43125
You can expect a refund in the same form of payment originally used for purchase within 30 days of our receiving your returned product. You will be refunded the shipping cost if the return is a result of a manufacturer error or a shipping error on our part.
For assistance please email us at